The creators of the movie, Monsters University, have done their homework. To help promote the film, they built a Monsters University website with links to admission, academics, campus life, and faculty and student profiles. The site delivers familiar college marketing language with an amusing twist. Phrases such as “a history of excellence in shrieking,” “developing the whole monster,” and “a relentless pursuit of monster potential” abound. Here’s the introduction to the academic program:
As a renowned institution of multidisciplinary scholarship, Monsters University holds its faculty, staff, and students to high standard and ongoing commitment to discovery and learning. Students of every shape, size, color, and texture arrive from every corner of the world to take their places among the best and brightest students in the world. Whether your talent is causing screams or designing the canisters that capture them, MU is a place to find your truest calling and reach your highest potential.
How much does your college marketing resemble MU’s? I’m sure we will all see a similarity or two. The beauty of satire is that it makes us laugh at ourselves while pointing out the things we need to change to improve.