The quaint beginnings of the high-tech brand

Early Apple, Microsoft, and Google cards.

Before they were household names, these high-tech titans introduced themselves with the curiously homey business cards above. As their brands evolved, so did their marketing. Apple changed the entire look and feel of high-tech products. In 2012, Microsoft launched a sleek rebrand, its first overhaul in 25 years. Google dropped the exclamation point and has grown its wordmark into countless whimsical iterations. Perceptions change, especially in the technological realm. What was edgy in 1975 may look corny today. How does your brand hold up in today’s high-tech world?