They’re B-A-A-A-CK!

I confess. I’m addicted to the lowest-rated cable series on earth: AMC’s The Pitch, a cringe-inducing reality show that pits two ad agencies against each other in a battle to win a juicy account. The first season’s ratings were so low that the Nielson score for the April 30, 2012, episode was 0.0% or a total of 45,000 adult viewers in the US.

Imagine my surprise to learn that The Pitch is back for another season! AMC is known for gutsiness. Perhaps the enormous successes of other AMC programs like Breaking Bad, Mad Men, and The Walking Dead have given the network space to stick its neck out for a second year in a row.

Back again are the client de-briefings, the late night brainstorming sessions, the internal tensions, the snarky assessments of the competition, the shaping of the creative, and the panicked deadlines, all leading up to the big pitch to the client. You don’t need to be in advertising to feel the chill this show is designed to bring. Anyone who has ever had to create and present an idea understands the dread, the fear, the joy, and the sorrow of exposing ideas for judgement. What makes the show so enticing is that we viewers get to size up the work of the two agencies and decide who has the better idea and the better chance of being awarded the account. Interestingly, the best idea does not always win. Check out the show to see what I mean.

Join us at the UCDA Design Summit

In March, Brenda Foster will be speaking at the UCDA Design Summit. Interaction between designers and clients can be frustrating, unproductive, strained, at times even antagonistic. Clearly, it doesn’t need to be this way. Clients and designers are both focused on creating success, but they approach the problem from two different corners. Brenda’s workshop, Dangerous liaisons: Improving designer/client relationships, will provide insights into the client/designer dynamic and ways to create a smoother path to a shared goal. Topics include gaining respect, getting the attention of the gatekeepers, building trust across the generation gap, appreciating differences, and working with difficult people. Brenda has more than 23 years’ experience on the front lines with both clients and designers and has learned how to successfully mediate between the two. Registration is now open.