Last fall we worked with The Mary Louis Academy, a private, Catholic school for young women in Jamaica Estates, New York. Enrollment at the school was dropping, girls were not listing TMLA as their first choice, and nearby co-ed schools were competing for and attracting girls who no longer seemed to want an all-girls education. We began in the admissions office to see what was working and what needed to change. We suggested how to approach new markets, how to increase campus visits, how to improve attendance at open house events, and more. With a vigorous admissions plan in hand, we then created a new website, print brochure, and graphic standards manual to ensure that all communications stayed on message.
Results as of February 2016 are remarkable. Students who selected TMLA as first choice rose by 50%. Second choice rose 11%. The story is ongoing but we can clearly see things are looking up at TMLA. Smart marketing really works!