GCF to create new identity and messaging for the Association of Donor Relations Professionals (ADRP)
The Seattle-based organization has tripled in size since its founding in 2010. GCF will work on a brand refresh, logo, and tagline that better reflects the mission and goals of the ADRP today.
We are working with Rutgers-Camden to create a new publication that focuses on the highlights and achievements of students, faculty, and alumni at the Camden campus.
We are continuing our work with TMLA to include a viewbook, brochures, and video that are consistent with the brand messaging we created for the School in 2015.
Domenica will serve as a judge of the print category for the University and College Designers Association’s 2017 design competition. The UCDA Design Competition recognizes the best of the exceptional design work done to promote educational institutions.
Moment of Trust: The Role of Alumni Magazines in Crisis
December 1, 2-3:30p.m., EST
Register here for the CASE Online Speakers Series webinar
Tom Faulders, Publisher, Virginia Magazine, Tina Hay, editor, The Penn Stater, and Karen Pojmann, Editor MIZZOU alumni magazine join together to discuss the role of alumni magazines during times of campus crisis. GCF partner Brenda Foster hosts the discussion which will explore the crisis each editor faced, how the magazine addressed the crisis and advice on what to do if you find yourself in a similar situation. If you want to be prepared for crisis coverage, this is a talk you won’t want to miss.
GCF will create new admissions materials for Furman University, a competitive national liberal arts university in Greenville, South Carolina. Our work will focus on communicating the prestige, quality, and advantages of education at Furman.
CSF is dedicated to the promotion of scholarly research and education on federalism as a form of peaceful, democratic governance involving shared rule. GCF has just completed a redesign of the foundation’s logo. The website is in production and scheduled to launch in early 2016.
GCF will design and produce a series of materials including a pocket folder, brochure package, and viewbook to assist Widener Law Delaware in its recruitment efforts. Our design strategy will support the look and feel of the new website that we recently completed for the school.
Middlebury magazine art director, Pamela Fogg, and editor Matt Jennings speak out on the pros and cons of publishing in a digital world. GCF partner Brenda Foster hosts the discussion which will explore the advantages and disadvantages of digital versus print publications. If you care about alumni magazines, this is a talk you won’t want to miss.
Hed to Hed: Alumni Magazine Editors Face off on Digital vs. Print
December 4, 2-3:15p.m., EST
Register here for the CASE Online Speakers Series webinar
Brenda has been nominated for the 2014 Top 100 Minority Business Enterprise Awards. The program honors outstanding women owners in Maryland, Virginia, Pennsylvania, Delaware and the District of Columbia.
GCF is developing marketing materials and a website for Laureate that will promote new university online programs.
GCF continues to work with University of the Pacific to develop proposals for potential major donors including the design and production of a two-minute video. The video—produced in collaboration with Storyfarm, a Baltimore-based video production company—will set the tone for a fundraising dinner with potential donors.
Widener University has applied for approval to split its School of Law into two distinct institutions in Wilmington, Delaware, and Harrisburg, Pennsylvania. GCF will be working with the University on messaging, design and development of the two distinct websites.
In the 29th annual educational marketing awards, Higher Education Marketing Report recognized GCF for our work in 2012. The Johns Hopkins Carey Business School, Global MBA brochure, Carey Business School One magazine, and the Johns Hopkins University Campaign case statement brochure earn merit awards. Congrats all around!
GCF is pleased to announce that we will be working with University of the Pacific, the oldest chartered university in California. Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates who are prepared for personal and professional success.
Central Penn College’s mission is to provide an education that prepares graduates to obtain employment or advancement in their chosen field, continue their education, and be contributing members of society. GCF will be creating a strategic marketing direction and admissions materials to assist Central Penn College in its recruitment efforts.
GCF designer Michael Cuesta will speak to CUPRAP—The Association of Communicators in Education, on March 13, 2014. This session will address digital media trends and practical needs for graphic designers with a focus on designing an institutional website from the ground up. Best practices in layout will be discussed along with effective use of digital media in higher education and the future of the communications medium.
The Association of Communicators in Education
2014 Spring Conference
March 12-14, 2014
The Hotel Hershey
The judges in the CASE District II Accolades Awards program chose Widener Magazine to receive a Bronze Award in color photography. Highlights of the judges’ comments included “clean, consistent design; engaging.” CASE District II will acknowledge the institution’s achievement at its annual conference in Baltimore from February 9-11, 2014.
The National Park Foundation has asked GCF to design, write, and produce a white paper for use in procuring campaign study interviews with donors and potential donors for an upcoming campaign. Each white paper will be mailed as part of an effort to involve donors in the campaign planning process.
Brenda to lead a thought-provoking panel discussion with top online alumni magazine editors for the CASE Online Speaker Series. Panelists include Cynthia K. Buccini, Managing Editor, Bostonia; Joseph J. Diorio, Director of Communication, Annenberg School of Communication, University of Pennsylvania; Jackie S. Zajac, Director of Strategic Communications, Kogod School of Business, American University.
The discussion will focus on the benefits, challenges, and requirements for online alumni magazines. We will show samples of exceptional online magazines and recent data on readership behavior including how iPad use has influenced readership. Should you transition to an all-digital format? Should you publish both print and digital? Or should you stay with a print-only magazine? Our expert panelists will tackle these and other vital questions that alumni magazines face in a changing publication landscape.
CASE Online Speakers Series
Dec. 5, 2013
2 – 3 :15 p.m. Eastern
Domenica will serve as a judge of the digital category for the University and College Designers Association’s annual design competition. The UCDA Design Competition recognizes the best of the exceptional design work done to promote educational institutions.
GCF is working on new marketing materials for the Johns Hopkins Carey Business School. The new positioning concept was inspired by a quote from Dean Bernard Ferrari, “We aspire not just to be different from other schools, not even just to lead, but to show a new way.” Lean copy and sumptuous photography emphasize Carey Business School’s commitment to educating business leaders who are prepared to tackle the most pressing issues of our time.
GCF has completed a wide range of materials for Johns Hopkins’ new capital campaign, “Rising to the Challenge,” including a foil embossed pocket folder, an overall case statement, case statements that are specific to each school and division, and one-page insert sheets. Many of these items are designed for print-on-demand so that gift officers can order the right number of brochures with their own contact information printed on them.
GCF has begun the research phase in preparation for development of a new website for St. Joseph’s College, New York. The college is committed to providing a strong academic and value-oriented education at the undergraduate and graduate levels, rooted in a liberal arts tradition that supports provision for career preparation and enhancement. With campuses in Brooklyn and Long Island, the College serves the diverse educational needs of two distinct communities.
GCF’s redesign of Temple Magazine earned a Merit Award from the Society of Publication Designers’ PUB 48. All of the winners—which included Time, Huffington, and The New York Times—will be celebrated on May 10 at the SPD gala at Cipriani Wall Street.
In the 28th annual educational advertising awards, Higher Education Marketing Report recognized GCF for our work in 2012. The MBA and MS admissions folders we created for Johns Hopkins Carey Business School earned a Silver, and the Legacy Society lapel magnet we created for the Johns Hopkins Office of Gift Planning earned a Bronze. Earning Merit awards were the annual giving brochure we created for George Mason, Temple magazine, and Widener magazine.
Widener Magazine has won four Cuppie Awards from the College and University Public Relations Association of Pennsylvania (CUPRAP).
· A gold in the feature story category for A Nursing Leader’s Nightmare: Rula Al-Saffar’s Journey in Search of Justice in Bahrain (Fall 2012) written by Dan Hanson.
· A silver in the overall magazine category for Widener and the Arab Spring (Fall 2012) edited by Sam Starnes.
· A silver in the magazine cover category for Widener and the Arab Spring (Fall 2012) edited by Sam Starnes.
· A bronze in the feature story category for A Big Battle at the Smallest Levels (Spring 2012) written by Jennifer Dublisky.
The awards will be presented on March 14 at the Hotel Hershey. Congratulations to the editorial staff at Widener!
GCF partner Brenda Foster is quoted in a recent Inside Higher Ed article about the University of California logo controversy. The article, “Avoiding a Logo Backlash,” explores ways that colleges can better prepare its audiences for a new logo. Author Scott Jaschik interviewed Brenda:
“She said that, had the university done more outreach about why it was adding a new logo, some of the criticism might have been avoided.
Foster said that the California controversy was a reminder that ‘people strongly identify with the symbols and icons that represent their school.’ If an institution is planning a major change, even if there are good reasons to do so (from the perspective of those making the change), it is important to explain the reasons carefully, and in advance. ‘There is nothing more inflammatory than changing that symbol without smoothing the path,’ she said.
CASE District II has honored the University of Maryland School of Law prospectus, which GCF created, with a Bronze Award in the “Student Recruitment/Individual Print Pieces” category. You can view the full list of winners on CASE’s website.
Join Brenda in Asheville, NC, at the UCDA Design Summit March 21-23 for Dangerous liaisons: Improving designer/client relationships. Brenda will provide insights into the client/designer dynamic and ways to create a smoother path to a shared goal. Topics include gaining respect, getting the attention of the gatekeepers, building trust across the generation gap, appreciating differences, and working with difficult people. Brenda has more than 23 years’ experience on the front lines with both clients and designers and has learned how to successfully mediate between the two. Registration is now open!
On November 15, Brenda moderated a CASE Online Speaker Series webinar entitled Copy Counts. Design Matters. Making a Must-Read Alumni Magazine with Jeff Lott, former editor of the Swarthmore College Bulletin, and Tina Hay, editor of the Penn Stater. The live webinar attracted approximately 465 attendees from 100 institutions, beating last year’s record attendance. You can order a copy of the recorded discussion on the CASE website.
We just began working with the School of Nursing to create a marketing plan for a new BSN/CNL to DNP program, which will enroll its first students in the fall of 2013.
One of our Spring 2012 newsletter articles, “All that glitters,” was reprinted in the Fall 2012 issue of UCDA’s Designer magazine. In it, we discuss how easy it is to get distracted by all of the latest technology tools and lose sight of marketing goals.
On November 15, Brenda will lead a CASE Online Speaker Series webinar entitled Copy Counts. Design Matters. Making a Must-Read Alumni Magazine. She will be joined by two of the nation’s most recognized alumni magazine editors in a lively discussion about the challenges, joys, frustrations, and triumphs behind the production of a great alumni magazine. Jeff Lott, former editor of the Swarthmore College Bulletin, and Tina Hay, editor of the Penn Stater, will share insights and anecdotes that will bring you behind the scenes of these outstanding publications.
Brenda will also share thoughts from interviews with a number of editors and designers from large and small colleges and universities, showcase examples of exceptional editorial content and design, and compare trends in print and online magazines.
Temple magazine staff recently conducted a reader survey of the redesigned magazine. Reaction to the new look GCF created is overwhelmingly positive. Here are a few highlights from survey results:
“The cover blew me away and got me into the articles.”
“Surprise us again with the cover!!”
92 percent: Editorial content is “informative.”
84 percent: The magazine’s look is “attractive.”
52 percent: I will read Temple “more often” than I did in the past.
GCF was selected as a winner in the 29th Annual Healthcare Advertising Awards. We won a Gold Award for a donor brochure, a Silver Award for a Power of Giving poster, and a Bronze for a donor folder we created for the Johns Hopkins Neurosurgery Clinic.
Brenda Foster was named a Stellar Speaker for her role in the December 2011 CASE Online Speaker Series, “Get Real, Get Read: Producing a Magazine Your Alumni Will Read” with Dale Keiger (JHU) and Betsy Winter Hall (Temple). They earned an average score of 4.3 or above (on a 5-point scale) on their evaluations for this virtual seminar.
EduWeb Conference—July 30–August 1, 2012
Brenda Foster and Jenny Hoffman will be presenting twice at the upcoming EduWeb Conference in Boston, Mass. A topic table Tuesday, July 31, 8–9 a.m., The Elephant in the Chat Room, will cover whether social media is working for your institution, and how can you tell?
On Wednesday, August 1, at noon, we will present It’s All About You: A Moderated Forum for Discussion, providing the opportunity for EduWeb attendees to engage each other in conversation, to share ideas, problems, solutions, etc. with each other.
GCF’s work earned several awards from this year’s Higher Education Marketing Report Competition. Johns Hopkins Carey Business School’sONE magazine won a Silver, as did Widener’s total recruitment package. Winning a Bronze was Widener’s pocket folder and search brochure. FoxFocus magazine, Georgetown University’s McDonough School of Business investors report, and Widener’s viewbook won Merit Awards as well.
Widener magazine won four CUPPIE Awards from CUPRAP, the Association of Communicators in Education. The awards included a Gold CUPPIE for the overall magazine category and a Silver CUPPIE for creative headlines.