Over the years, we have written numerous papers about our research and experiences. Below is a list of articles we are happy to share—just drop us an email.

  • Articles
  • Virtually Yours (CASE Currents magazine, October 2008)
  • Great Beginnings: 100 College Homepages Survey (Designer magazine, Summer 2008)
  • Making a First—and Lasting—Impression on the Web (Designer magazine, Spring 2008)
  • Branding Two Year Colleges (Admissions Marketing Report, December 2005)
  • To Click or Not to Click: The 2005 100 College Web Site Survey (American Marketing Association, Fall 2005)
  • Get Branded: An Interview with Brenda Foster and Domenica Genovese (Counsel, a newsletter of the National Council for Marketing & Public Relations, April 2005)
  • 100 College Websites: The Surprising Results of a Five-Year Survey (American Marketing Association, Fall 2004)
  • 100 College Web Sites—Year 4: Have institutional brands made it to the Web? (American Marketing Association, Fall 2003)
  • 100 College Web Sites—Year 3 (American Marketing Association, Fall 2002)
  • Web Site Design (UCDA Conference, 2001)
  • Presentations
  • 100 College Alumni Web Pages: Staying Connected (CASE Online Speaker Series, December 2010)
  • 100 College Online Magazines: Issues and Answers (CASE Online Speaker Series, December 2009)
  • Tour de Force: Best Practices in Online Campus Tours (CASE Online Speaker Series, November 2008)
  • Hundreds of Websites. Countless Insights (CASE Online Speaker Series, November 2007)
  • 100 College Websites. Countless Insights. (American Marketing Association, November 2006)
  • @eduWeb #students #facebook #twitter #youtube #in (eduWeb Conference, August 2011)