A Ground-breaking Moment

Late in 2012, the New York Times published a multi-media story called Snow Fall, The Avalanche at Tunnel Creek. If you have not yet seen/read the story, we are happy to introduce it to you here. Snow Fall is a ground-breaking moment in multimedia journalism, one of the first articles to illustrate the dynamic possibilities that occur when new media are thoughtfully integrated with the written word. As you scroll through the story, stunning animated graphics, slideshows, and video interviews add clarity to the unfolding drama. My favorite graphic is the vertigo-inducing flyover of the Cascade Mountains with ranges and ridges graphically delineated. What is particularly exciting is that the visuals enhance the story rather than overwhelm it. In fact, the story runs for a whopping 10,000 words, which is well over the copy count of most magazine articles.

I predict that Snow Fall will mark a change in the way we do multimedia storytelling. The possibilities are as vast as the northwestern mountains.