GCF worked with Misericordia in a time of change in name and status—a transition from College Misericordia to Misericordia University. We developed a new graphic identity and print materials to reinforce two key concepts, (1) MU offers a high quality, challenging education and (2) learning happens in a close-knit environment where people care about their education, their future, and each other. In order to present a unified look, we provided concept and design direction for the homepage of the website and guidance on several other areas within the site.
Information architecture

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