GCF worked with Misericordia in a time of change in name and status—a transition from College Misericordia to Misericordia University. We developed a new graphic identity and print materials to reinforce two key concepts, (1) MU offers a high quality, challenging education and (2) learning happens in a close-knit environment where people care about their education, their future, and each other. In order to present a unified look, we provided concept and design direction for the homepage of the website and guidance on several other areas within the site.
Information architecture

Click photo to view rotating homepage

Click to view original homepage