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The University of Baltimore needed innovative communications to announce a unique opportunity:
in the fall of 2007, UB will accept its first freshman class since 1975. And, in a program that sets new precedents for making higher education affordable, the freshmen entering UB in 2007 will enjoy
free tuition. We created an experience booklet to tell the exciting story, with 80 pages of imaginative and unconventional photos that capture the energy of the UB experience, followed by 16 pages
of text
with all the pertinent details. The booklet drives readers to the UB website for further information. |
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