The leadership of Albany Law School sees the institution as world-class—a small, elite law school, similar to the best of the nation's small, prestigious liberal arts colleges. Albany Law hired GCF to develop and implement an integrated branding plan to support the School's vision and strengths. The new brand positions Albany Law as a highly selective private law school whose students benefit from a close-knit intellectual community and a location in New York's capital city.


Alumni magazine,
cover and spread