We offer downloads of GCF presentations and white papers on topics of interest to our clients and friends in marketing for education. For the latest news, tips, articles, and advice for educational professionals, subscribe to our newsletter, The Cram Quarterly.
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Exploring 100 College Homepages
Article in Designer Magazine, the official publication of the University & College Designers Association; Spring, 2008
Domenica takes a close look at the who, how, what, where, and when of homepage design.
Making a First--and Lasting--Impression on the Web
Article in Designer Magazine, the official publication of the University & College Designers Association; Summer, 2007
Domenica reviews guidelines for success in the ever-changing world of Web design.
100 College Websites Review
Originally presented at the .eduWeb Conference—Baltimore, Maryland, July, 2007
Brenda Foster and Katie Pugh presented the findings from the 2006 website survey to .eduWeb participants. Download a PDF of the PowerPoint presentation here [8mb]. Download a PDF of the handout here [564k].
Creativity: What Was, What Is, What Will Be
Originally presented at the CASE Design Institute—Baltimore, Maryland, April, 2007
College communications are not what they used to be. Where are we heading with website design? What should we reserve for print? Are we using these different media to their best creative advantages? Domenica Genovese tracks the evolution of college and university websites from the outset of the computer revolution and examines how that growth has changed the way we use print.
100 College Websites. Countless Insights.
Originally presented at the American Marketing Association, Educational Symposium—New Orleans, Louisiana, November, 2006
Brenda Foster and Katie Pugh teach participants how to take advantage of the latest technologies and how to identify website features that will serve the needs of their audiences.
Branding Two-Year Colleges
Article in Admissions Marketing Report originally appeared in December, 2005
Branding challenges and solutions for two-year institutions.
100 College Websites: A Six-Year Survey
Originally presented at the American Marketing Association, Educational Symposium—Chicago, Illinois, November, 2005
Brenda Foster highlights 'What Clicks" in this sixth year of tracking the trends in college websites.
What Can Higher Education Marketing Teach Us?
Originally presented at the New York Capital Region Chapter of the American Marketing Association—Albany, New York, September, 2005
Brenda Foster shares her expertise on educational marketing.
The Branding Plan: A left-brain, right-brain guide
Originally presented at the National Council for Marketing & Public Relations (NCMPR), Summer Institute—Austin, Texas, July, 2005
This presentation outlines the ingredients of a successful branding plan.
Get Branded
Article in the April, 2005 issue of Counsel, the newsletter of the National Council for Marketing & Public Relations (NCMPR)
Thoughts on branding for the college market.
100 College Websites; The Surprising Results of a Five-Year Survey
Originally presented at the AMA Symposium for the Marketing of Higher Education
National Conference—San Diego, November, 2004
GCF worked with a team of college students to complete a fifth year of surveys monitoring the development of 100 college websites. The resulting study tracks the state-of the-art in college websites, revealing current trends and best practices.
How to Build an Effective Communications Plan
Originally presented at the National Council for Marketing & Public Relations (NCMPR)
National Conference—Baltimore, Maryland, March, 2004
This paper provides insights on building a communications plan to meet short- and long-term institutional marketing goals.
Designing for the Web
Originally presented at the University & College Designers Association (UCDA)
Annual Conference—Victoria, British Columbia, September, 2001
This paper reviews timeless and timely design tips for better website design and usability. |
