April 2008
GCF works with George Washington University Law School on alumni microsite
GCF will design a microsite to congratulate the class of 1973 and to promote its upcoming reunion. The site will be a prototype for future Law School class reunion communications.
GCF to design new publication for the Johns Hopkins University Carey Business School
GCF will work with the Carey Business School on concept and design direction for the School's groundbreaking biannual magazine.
GCF recognized in Graphis 2008 Poster Annual
This year's book, like earlier editions, features the finest poster designs from around the globe. Posters were selected from an extensive pool of entries, and each one has earned the new Graphis Gold Award for excellence. Designed for the UCDA Foundation, the poster was also accepted in the 2008 Graphis Design Annual.
GCF recognized in the 23rd Annual Admissions Marketing Report Awards
Bronze Award—Misericordia University, Internet/Worldwide Web Site Homepage
Bronze Award—Widener University, Alumni Magazine
March 2008
GCF works with Frostburg State University on Campaign Communications
Frostburg State University, one of 13 institutions in the University System of Maryland, has hired GCF to assist in the development of a campaign case statement and other materials in support of upcoming fundraising efforts.
GCF to be featured in Graphis Branding USA 3
Due for publication this fall, GCF's work will be featured in Graphis Branding USA 3, showcasing the most innovative work in the branding business.
Upcoming GCF Presentations:
July 21-23, 2008—.eduWeb Conference—Trump Marina Hotel,
Atlantic City, NJ
Hundreds of Websites, Countless Insights Brenda Foster and Katie Pugh will review the data from our eighth year of the 100 college website survey. The seminar will offer tips and guidance on creating and/or updating college websites. This year we surveyed US News & World Report's list of 2007 Nation's Most Competitive in Terms of Admissions. We will compare the results from this list to last year's results and share our findings.
CASE Online Speakers Series
Brenda Foster has been invited to speak to the CASE Online Speakers Series again this year. Last year's audience neared 1,000 attendees.
Details to be announced as soon as they become available.
Upcoming GCF Workshop:
April 21, 2008, at Bentz Whaley Flessner
Brenda Foster will facilitate a discussion on website use and case statement development.
November 2007
GCF to develop new brand positioning for The Mary Louis Academy
GCF will begin a research phase for The Mary Louis Academy, a Catholic college preparatory school for girls in Jamaica Estates, New York. Our research will help define the School's brand position and will guide the development of upcoming communications materials.
Upcoming GCF presentation/discussion:
February 20, 2008—The Business of Design series #2—University of Baltimore
Topic: Marketing and Branding your Design Business Brenda Foster and Aaron Moore will discuss issues and trends in business marketing.
September 2007
Upcoming GCF presentation:
November 2, 2007— College Communicators Association—University of Mary Washington
HARD COPY: Print's new and vital role in an electronic world Brenda Foster and Domenica Genovese will discuss the changing role of print communications in the computer age and will explore the five essential ingredients of successful print communications.
August 2007
Upcoming GCF presentation:
November 8, 2007— CASE Online Seminar
Hundreds of Websites, Countless Insights Brenda Foster will review the data from our eighth year of the 100 college website survey. The seminar will offer tips and guidance on creating and/or updating college websites.
GCF recognized in the 37th Annual UCDA (University & College Designers Association) Design Competition:
Award of Excellence — University of Baltimore, viewbook
Award of Excellence — UCDA, "Design Matters" poster
McDonogh School: There and Back Again
After a decade of success using admissions materials originally designed by our firm, McDonogh School has chosen GCF to develop new marketing materials that reflect the School's current position and institutional vision. McDonogh School is a coeducational day and boarding college preparatory school, enrolling students from kindergarten though 12th grade.
July 2007
GCF to develop new brand positioning for Nazareth College
Nazareth College has hired GCF to analyze current institutional positioning and conduct research to support a new brand positioning statement that will serve as the basis for messaging and creative development. Located in Rochester, New York, Nazareth College is a coeducational institution with a liberal arts and sciences core.
June 2007
GCF recognized in Graphis 2008 Design Annual
Regarded as the most respected design annual in the world, Graphis has selected a poster designed by GCF for inclusion in the 2008 Design Annual. The poster was designed for the UCDA Foundation, an organization that supports the University & College Designers Association in attaining its goals for member education and charitable support. Download a PDF of the poster here.
May 2007
GCF begins work on branding plan for Chesapeake Academy
GCF will begin marketing and branding work for Chesapeake Academy after the development of a strategic plan this summer. Projects include message development, print publications, website consultation, and print advertising. Chesapeake Academy is a pre-K through 5th grade independent school in Annapolis, Maryland.
May 2007
Upcoming GCF presentations:
July 23, 2007—.eduWeb Conference—Baltimore, Maryland
100 College Websites Review Brenda Foster and Katie Pugh will present the findings from the 2006 website survey to .eduWeb participants. Please visit the .eduWeb conference website for updated information and schedules: http://www.eduwebconference.com/index.htm
April 2007
University of Baltimore reports impressive stats
The results are in. The admissions materials produced by GCF for the undergraduate division of the University of Baltimore have helped UB exceed enrollment expectations. Here are the numbers:
New student applications
Fall 2006: up 10 percent at undergraduate and graduate levels
First-year student applications
Projected applications: 400
Received applications: 810
Accepted students: 268
Enrollment goal: 140
New student enrollment
Fall 2006: up 15 percent undergraduate and 16 percent graduate
Undergraduate transfer applications
Spring 2007: up 7 percent [current year-to-year]
February, 2007
GCF recognized in the 22nd Annual Admissions Marketing Report Awards:
Silver Award—University of Baltimore, Total Recruitment Package
Silver Award—Widener University School of Law, Total Recruitment Package
Silver Award—Albany Law School, Internet/Website
Bronze Award—Albany Law School, Albany Law Magazine
Merit Award—Albany Law School, Viewbook
Merit Award—Albany Law School, Total Recruitment Package
Merit Award—Widener University School of Law, Viewbook
Merit Award—Widener University, Widener Magazine
January, 2007
GCF begins work on theme building and communications materials for College Misericordia
In conjunction with the College's pending transition to university status, GCF will work with Misericordia to shape a theme, core messages, and new marketing materials.
December, 2006
Campaign for UINDY closes with great success
The results are in-—the case statement, campaign identity, and campaign website GCF produced for the University of Indianapolis have helped the University successfully conclude its most ambitious campaign ever. The campaign raised funds exceeding 50% of the original goal.
Highlights include gifts from the Lilly Endowment, the Bill and Melinda Gates Foundation, and the UINDY Board of Trustees. The campaign also won support from nearly 100,000 individuals, foundations, corporations, and organizations.
November, 2006
Upcoming GCF presentations:
March 22-24, 2007—UCDA Design Summit—Philadelphia, Pennsylvania
Sharpening the double edge sword of Web and print communications.
Web and print communications play distinct and separate roles in reaching audiences. Domenica Genovese and Brenda Foster will track the evolution of college websites from the outset of the computer revolution and examine how that growth has changed the way we use print. Are we using these different media to their best advantages? What information should go on a website? What should we reserve for print? How does creativity fit into this double-edged equation? For more information go to: http://ucda.com.
April 25-27, 2007—CASE Design Institute—Baltimore, Maryland
Creativity: what was, what is, what will be.
College communications are not what they used to be. Where are we heading with website design? What should we reserve for print? Are we using these different media to their best creative advantages? Domenica Genovese will track the evolution of college websites from the outset of the computer revolution and examine how that growth has changed the way we use print. For more information go to: http://www.case.org.
Website Usability Study Workshop
Brenda Foster will discuss ways to conduct a meaningful website usability study. Using participant websites, session volunteers will attempt to find answers to frequently asked questions as the audience observes their navigation and behavior. The group will discuss procedures and findings. Up to three college sites will be studied. For more information go to: http://www.case.org.
To Click or Not to Click: The Annual 100 College Website Survey
For the past seven years, GCF has surveyed the same 100 College websites and tracked changes to home pages, marketing, graphic design, navigation and use of technology. In this session Brenda Foster will present year-seven conclusions, along with a list of things to do and to avoid, tips on favorite website features, and anecdotal comments from survey participants. For more information go to: http://www.case.org.
April, 2006
GCF begins work on selected undergraduate admissions communications for the University of Baltimore
The University of Baltimore has retained GCF to provide marketing strategy and creative guidance on admissions recruitment communications related to the school's recent mandate to develop a lower division and admit a freshman class in fall 2007.
March, 2006
Recent Awards/Recognition
GCF will be recognized in the 2006 American Corporate Identity Annual for the design of the Albany Law School institutional logo. The annual recognizes the best brand/identity work from the nation's leading design firms.
March, 2006
Results are in from the Admissions Office at Widener University
Following the launch of the new communications branding campaign, freshmen applications increased by 44% and transfer applications rose by 62.6%. Early results indicate freshmen deposits are up 200% from this time last year.
March, 2006
GCF recognized in the 21st Annual Admissions Marketing Report Awards:
Gold Award—Widener University School of Law, environmental law brochure
Gold Award—Albany Law School, logo, graduate school
Merit Award—Widener University, search brochure
January, 2006
GCF works with Widener University School of Law on integrated branding plan
Widener University School of Law has selected GCF to lead its branding efforts. GCF will develop a marketing strategy, theme, and admissions communications that will highlight the strengths of the School of Law and support its recruitment efforts.
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