To download files and white papers associated with these speaking engagements, visit our Papers page.


February 20, 2008—The Business of Design Series #2—University of Baltimore
Topic: Marketing and Branding your Design Business Brenda Foster and Aaron Moore discussed issues and trends in business marketing.

November 8, 2007— CASE Online Seminar
Hundreds of Websites, Countless Insights Brenda Foster reviewed the data from our eighth year of the 100 college website survey. The seminar offers tips and guidance on creating and/or updating college websites.

November 2, 2007— College Communicators Association—University of Mary Washington
HARD COPY: Print's new and vital role in an electronic world Brenda Foster and Domenica Genovese discussed the changing role of print communications in the computer age and explored the five essential ingredients of successful print communications.

July 23, 2007—.eduWeb Conference—Baltimore, Maryland

100 College Websites Review Brenda Foster and Katie Pugh presented the findings from the 2006 website survey to .eduWeb participants.

April 25-27, 2007—CASE Design Institute—Baltimore, Maryland
Creativity: what was, what is, what will be. Domenica Genovese tracked the evolution of college websites from the outset of the computer revolution and examined how that growth has changed the way we use print.

Website Usability Study Workshop. Brenda Foster discussed ways to conduct a meaningful website usability study. Using participant websites, session volunteers found answers to frequently asked questions as the audience observed their navigation and behavior.

To Click or Not to Click: The Annual 100 College Website Survey. Brenda Foster presented year-seven conclusions, along with a list of things to do and to avoid, tips on favorite website features, and anecdotal comments from survey participants.

March 22-24, 2007—UCDA Design Summit—Philadelphia, Pennsylvania
Sharpening the double edge sword of Web and print communications. Web and print communications play distinct and separate roles in reaching audiences. Domenica Genovese and Brenda Foster examined ways to create more effective print and web communications.

November, 2006—AMA Symposium for the Marketing of Higher Education—
New Orleans, Louisiana
100 College Websites. Countless Insights. Brenda Foster and Katie Pugh taught participants how to take advantage of the latest technologies and how to identify website features that serve the needs of their audiences.

July, 2006—eduWeb Conference—Baltimore, Maryland
100 College Websites Review Brenda Foster and Katie Pugh reviewed the results of GCF's 2005 website survey for an audience that included webmasters, programmers, site developers and administrators.

May, 2006—CASE Design Institute—Seattle, Washington

Brenda Foster reviews ways to conduct a meaningful website usability study.

May, 2006—CASE Institute for Integrated Marketing Conference—
Austin, Texas 
100 Best Websites Revisited: What Six Years Have Taught Us  Brenda Foster presents findings from GCF's six-year college website survey.

September, 2005—New York Capital Region Chapter of the American Marketing Association—Albany, New York
What Can Higher Education Marketing Teach Us? Brenda Foster shares her expertise on educational marketing.

September, 2005—UCDA Annual Conference—San Diego, California
A Logo is Not a Brand For many people, the word 'brand' is synonymous with the word 'logo.' Why is branding still so misunderstood? Domenica and Brenda offer insights and advice on getting branding right for the college audience.

July, 2005—National Council for Marketing and Public Relations, Summer Institute—
Austin, Texas
On Branding the Community College Brenda Foster and Domenica Genovese conduct a total-immersion workshop on branding and integrated marketing for today's community college marketer.

January, 2005—American Association of Law Schools, Annual Conference—
San Francisco, California
From the Ground Up: How to Build an Effective Communications Plan Brenda Foster and Domenica Genovese discuss the value of a communications plan and how it can accomplish an institution's marketing goals.

November, 2004—American Marketing Association 15th Annual Symposium for the Marketing of Higher Education—San Diego, California
100 College Websites: The Surprising Results of a Five Year Survey Brenda Foster presents findings from year five of GCF's survey of websites.

July, 2004—Web Communications & Strategies Conference at Salisbury University— Salisbury, Maryland
100 College Websites Brenda Foster and Courtney Stewart present findings from year four of GCF's survey of websites.

March, 2004—UCDA Design Summit—Nashville, Tennessee
On Branding Domenica Genovese and Brenda Foster discuss branding in this General Session presentation.

March, 2004—National Council for Marketing and Public Relations (NCMPR)—Baltimore, Maryland
From the Ground Up; How to Build an Effective Communications Plan Brenda Foster and Domenica Genovese discuss the value of a communications plan and how it can accomplish an institution's marketing goals.

February, 2004—CASE District II Conference—Philadelphia, Pennsylvania
From Data to Design—The Branding of a Successful Campaign Brenda Foster and Domenica Genovese explore the connection between the research data of the feasibility study and the communications materials that promote a successful campaign.

November, 2003—AMA Symposium for the Marketing of Higher Education—Miami, Florida
Has Institutional Branding Made It to the Web? Brenda Foster presents findings from year four of GCF's survey of websites on Yahoo's 2000 100 Most Wired Campuses list. She provides examples of successes and failures in the world of college and university websites and discusses the importance of the website as a marketing tool.

February, 2003—CASE Districts I and II Conference—New York, New York
New Perspectives on Age-Old Marketing Problems Brenda Foster and Domenica Genovese run a workshop that provides innovative marketing insights participants can use to enhance their communications programs.

January, 2003—Association of American Law Schools (AALS)—Washington, D.C.
Web Communications: How's it Going? Brenda Foster joins a panel of communications leaders to discuss current college website trends, successes, and failures.

July, 2002—CASE International Conference—Chicago, Illinois
Developing an Interactive Communications Plan Brenda Foster and Domenica Genovese share how an interactive communications plan must connect with its audiences, compelling them to take action.

June, 2002—Workshops at Kent State University—Kent, Ohio
The Interrelationship Between Marketing and Design Brenda Foster and Domenica Genovese focus on the essential dynamic between marketing and design at the KSUCDA Workshop at Kent State University.