Misericordia University
Admissions applications are up by 8% over the previous year's record-breaking stats. The new website registers more clicks than ever—total unique and repeat visitors are up by 30% and still growing. The new institutional identity is well-received and internal staff appreciate the flexibility and ease of use of the new brand.

University of Indianapolis (UINDY)

The Campaign for UINDY closes with great success. The case statement, campaign identity, and campaign website GCF produced for UINDY have helped the University successfully conclude its most ambitious campaign ever. The campaign raised funds exceeding 50% of the original goal. Highlights include gifts from the Lilly Endowment, the Bill and Melinda Gates Foundation, and the UINDY Board of Trustees. The campaign also won support from nearly 100,000 individuals, foundations, corporations, and organizations.

Widener University
Results are in from the Admissions Office at Widener University. Following the launch of
the new communications branding campaign, freshmen applications increased by 44%
and transfer applications rose by 62.6%. Early results indicate freshmen deposits are up
200% from this time last year.

Central Institute for the Deaf (CID)
We worked with Central Institute for the Deaf on its five-year capital campaign, Giving Voice. Being Heard. At its closing, the campaign raised $32 million exceeding the original goal of $30 million. GCF completed a comprehensive research phase with deliverables that included a case statement, new institutional logo, and branding materials including stationery items and campaign signage.

CID is very proud of the quality of work that we received from you and even more proud to present such a product to our potential donors. Donald W. Nielsen, former Executive Director, on CID's campaign materials

Vanderbilt University
We were able to recruit and enroll the best qualified class in University history. Susan Barge, former Associate Dean of Undergraduate Admissions, Vanderbilt University, on the new admissions materials

Note: In the year following the introduction of new admissions materials, applications more than doubled and early decision applications also increased. The travel brochure was so popular at college fairs that Vanderbilt requested a reprint a few months later for use as a mailed search piece.

Longwood University
One of the marketing goals for admissions was to increase the number of visitors to campus—visits are up 69% compared to the same time period last year. Bob Chonko, Director of Admissions, on results of Longwood University's new recruitment materials

Note: Longwood University continues to report impressive admissions achievements. Applications increased 4%, deposits were up 13%, and the acceptance rate dropped by 7%. Early action applicants increased by 76%. The freshman profile shows a rise in both grade point average and SAT scores for the incoming class.

Macalester College
. . . your first piece of literature arrived: what extraordinary content, design, and vision all of your mailings display! Prospective parent in a letter to Lorne Robinson, Dean of Admissions

Note: In its first year, the GCF publications program helped Macalester matriculate a freshman class with the highest percentage of full-paying students and the highest SAT scores in the College's history.

National Association of Independent Schools (NAIS)
Note: The National Association of Independent Schools hired GCF to investigate and correct the problems parents and financial aid counselors were having with their application forms for financial aid. Many forms were returned incomplete and/or were completed inaccurately. GCF designed and conducted a series of surveys, phone interviews, and focus groups to assess the problems and help find the solutions. Following is a sampling of the feedback we received on the redesigned materials:

Thank you, thank you. The new forms are easier to read, easier to understand, and I think will be easier for our parents to complete. Thanks for the change. Mitzi Freeman, Shelton School

BRAVO! It looks wonderful—appears to be much easier for parents and for the Business Office. Having the instructions booklet line-up with the form is inspired. (Could you outsource to the IRS?) Thanks for all your hard work! Deborah Chen, Business Manager, Quest Academy

I just received my new PFS sample for the coming year. Excellent! So much easier to read and understand. Thank you. My parents thank you, too. Ginger Bell, Director of Admissions, The Brook Hill School

I really like the new, less intimidating format of the forms. Overall, the form looks great—good job! Dianne Ridings, Business Manager, Sycamore School

As a former member of the SSS Committee, I applaud the new PFS form. What an improvement for parents and financial aid officers, as well as the processors. I find the new materials to be attractive and more user friendly. My guess is that parents will feel the same way. Thanks. I know that a lot of time and effort went into this greatly improved instrument. Marion Jones Kennon, Assistant Director of Admissions, Director of Financial Aid, Breck School

The new form and booklet came in the mail today and I am very impressed. It is very user friendly (although my eyes are getting older and the type is getting smaller!). Several of the changes make it much easier for the administrator. Thanks so much. Irene H. Bernstein, Business Manager, Gross Schechter Day School

The instruction booklet seems more user friendly. I hope more of our parents take the time to use it. Barbara Vann, Hill School of Fort Worth

The new design is terrific. Thank you. Judy Kitchin, Abundant Life Christian School

I would first like to compliment you on the revamped PFS and instructions. It is great to see the numbering flow more logically from the front of the PFS to the back. The instruction booklet format is wonderful in the way that it aligns with the PFS form. I think both of these changes will make the process of completing the PFS less difficult. I also love the inclusion of a response card so that parents will know that you have received their PFS. Sherry Chapple, Business Manager, The Calverton School

The Orchard School
The viewbooks are stellar! I can't tell you how many parents and prospective parents “get” that the interactive viewbook parallels Orchard's approach to learning...Even young children enjoy perusing the viewbook. That speaks to the playful nature of the book and its ability to capture the viewer's curiosity. Your team was able to celebrate and capture the essence of Orchard! Kristin Hein, Director of Admissions, The Orchard School

Union College
By my rough calculations, the new site has endured more than 860 off-campus views (as well as 229 on-campus views) just great so far... Bottom line: it's been a raging success so far. Onward and upward! Tom Smith, Web Site Director, Union College, a few days after the launch of the College's micro-site.

Just wanted to say how wonderful your viewbook is! The photos, stories, and the ease of finding what we need to know with the want to know...what a big help! After doing the college search with our daughter last year and now with our son...it's so good to get a viewbook such as yours—please commend whoever put it together. Prospective parents

Wisconsin Indianhead Technical College
When the search piece was introduced, the response rate increased by 300% over the previous year. Mimi Crandall, Dean of Student Services and Marketing, Wisconsin Indianhead Technical College, on the College's new admissions materials.

Gettysburg College
With the support of more than 16,000 contributors, Gettysburg College's six-year fund-raising campaign exceeded its $100-million goal. The Unfinished Work: Campaign for Gettysburg College reached a final total of $111.3 million and approximately 60 percent of the total came from alumni.

The Unfinished Work has been inspiring and fulfilling. It was very ambitious for us to set a goal of $100 million, but we were able to draw on a very broad base of support. Our alumni and friends understood that every gift was crucial, so they dug deep to support Gettysburg College. Their generosity will benefit students far into the future. Chief Burton, National Chair and 1967 graduate of Gettysburg College.

University of Virginia
We helped UVA with the second largest campaign ever completed by a public university (at time of completion). The goal at kickoff was $750 million; $1.43 billion was raised at conclusion. A total of 142,327 donors participated in the campaign; three quarters of these donors gave more than once over the course of the campaign.