|
|
|
Larry D. Lauer, integrated marketing consultant, is vice chancellor for marketing and communication, and executive in residence in the graduate program at the Schieffer School of Journalism, at TCU (Texas Christian University) in Fort Worth, Texas.
Larry was executive director of The Commission on the Future of TCU, the University’s major strategic planning project in 2000-2001. He was the founding chairman of The Council for the Advancement and Support of Education’s (CASE) Advanced Seminar on Integrated Marketing in Higher Education, and has been a faculty member and past chair of the CASE Summer Institutes on Communications and Marketing at Duke and Vanderbilt Universities. He has spoken at international conferences and has worked with more than 40 campuses on integrated marketing initiatives in the USA, Canada, South America, South Africa, the Caribbean, the UK,
Europe, Australia, and Singapore.
Larry is the author of three books: Communication Power (Aspen Publishers, 1997), which is a strategy and tactics guide for nonprofit executives, Competing for Students, Money and Reputation: Marketing the Academy in the 21st Century (CASE Books, 2002), which has become a CASE bestseller and reviews of it have dubbed him an "integrated marketing guru" and "simply the best in his field," and Advancing Higher Education in Uncertain Times, released by CASE Books. |
