If you can watch this video without wincing in recognition at least once, you don’t work in communications. Sure, we all work hard to make brilliant, powerful, enduring work. But there are times when we are forced to compromise. Perhaps there are budget restrictions, or impossible deadlines, or bosses who won’t listen to reason. Reality happens. But seeing this video reminded me how important it is to stay focused on fresh ideas. It’s the only real tool we have to get the attention of our audience. After all, safe marketing is as meaningless as it is ineffective.